The meeting was chaired by Li Li, Deputy Secretary-General of Liaoning Waterproof Association and former Dean of Liaoning Provincial Quality Supervision and Inspection Institute

Lectured by the Vice President of China Building Waterproof Association. Vice Chairman of the Expert Committee of China Building Waterproof Association: Researcher Xian Yongbiao

Conference theme: if you don’t advance, you will retreat

meeting content:

The meeting analyzed the current situation of the waterproof industry. At present, the development of China's waterproof industry is affected by the demand side, especially the low price bid, which severely limits the innovation and development of the waterproof industry. The product lacks mechanism research, and more is just an example. Cost, the so-called innovation is only a high concept, product quality is not high, homogeneity is serious, competitive price reduction has become the main means of marketing, blindly pursuing scale, ignoring economic benefits and capital turnover, the industry-wide sales gross profit has declined, and credit sales have caused a lot of The working capital is in arrears and the business is difficult to operate.

The good news is that the industry concentration has further increased, the scale effect has been fully reflected, the capital market is active, three companies have been listed, and the mergers and acquisitions between enterprises have begun to increase, and the brand effect has been highlighted. Better brands can get business without entering, and they can get good price.

How to advance in difficulties: society is progressing, the country is developing, and people's living standards are improving. The management of our waterproof enterprise; there must be a certain growth every year, at least to keep up with the country's development speed, in order to ensure the improvement of the living standards of employees and the growth of enterprise accumulation, because these two are important to ensure the development of the enterprise condition.

The waterproof industry is indeed very difficult at present. Everyone is pointing the finger at sales, and sales seem to be the key to an enterprise. In fact, the key to an enterprise is to have a good product. Only good products can promote sales, good products can drive production, good products can bring good profits, good products can attract distributors, increase our market share, and introduce enterprises into a virtuous circle.

Benchmarking with world-class companies, through comparison, find gaps, and formulate the direction of efforts. I want to learn from domestic individualized enterprises, learn that they insist on innovation and development, know how to make choices, have leading innovative products, unique marketing concepts, high production efficiency, and competitive management models to learn that they have personalized innovation capabilities.

Researcher Xian Yongbiao made an in-depth analysis of the innovation of new products and market demand, and gave a detailed explanation on the application and construction methods of the new products, as well as business management.

Concluding remarks: I sincerely hope that under the guidance of Liaoning Construction Waterproofing Association, waterproofing enterprises in Liaoning Province will firmly grasp the two elements of new products and high efficiency, strengthen management, standardize operations, and follow the development direction of the waterproofing industry pointed out by China Construction Waterproofing Association. , Innovate industry development, enhance industry value, modify industry ecology, standardize industry order, and promote high-quality, sustainable and stable development of the waterproof industry. Dare to move forward and create brilliance!